Going to Market

Every proposal is restated on the same census before it is compared.

Collecting quotes is the easy part. Comparing them is where employers get misled, because every carrier prices on its own reading of your payroll, your lives and your plan. A proposal can beat your current plan on every per-unit rate and still cost more. That only becomes visible once the volumes are normalized.

Send Us Your Renewal

What Normalizing Means

Same people, same benefits, same basis.

Before any two numbers sit side by side, each proposal is rebuilt on one enrolled census and one set of benefit volumes.

One Enrolled Count

Every proposal is repriced on the same enrolled contracts by tier. A carrier that assumed fewer family contracts looks cheaper until it is held to the real mix.

One Set of Volumes

Life and disability are priced per unit of covered payroll or benefit. If one carrier used a lower salary file, its rate looks better and its bill will not be.

One Plan Design

A lower premium on a plan with a higher deductible or a narrower network is a different product, not a better price. Plan differences are stated before prices are.

How we reprice on a held census →

What It Catches

The proposals that look better than they are.

These are the patterns that only show up once the comparison is built properly.

The Cheaper Rate That Costs More

Lower per-unit rates on a volume estimate that was never going to hold. Normalized, the annual cost is higher than the renewal it claimed to beat.

The Tier Shift Dressed as Trend

Three tiers rise sharply while one barely moves. That is a pricing decision about relativities, and it hits some employee groups much harder than the headline suggests.

The First-Year Number

A rate guarantee that ends after one year, a rate held with a large action scheduled behind it, or a quote conditional on terms nobody has read yet.

How we benchmark against the market →

What You Receive

A comparison you could defend to your CFO.

The finished comparison shows the assumptions, not just the answer.

Annual Cost on One Basis

Every option priced for the same people and the same benefits, in total dollars as well as rates.

The Differences That Are Not Price

Network, plan design, rate guarantees and administration, listed plainly next to the dollars they trade against.

The Refusals Too

Carriers that declined to quote, and why. A market test that hides its refusals overstates how competitive the market was.

See the whole renewal process →

Let’s Get to Work

Send us your renewal.

We’ll tell you whether it looks competitive, where we see opportunity, and the five questions we’d put to your carrier. No cost, and no obligation to move anything.

What to send

The renewal letter
Your current plan summary
Contribution split by tier
Enrolled counts by tier

Four documents — two more if your group is 50 or more. Nothing else; every extra one is a reason to postpone.

CFH Insurance Consultants

An independent employee benefits consulting firm. We look at the entire benefits program — cost, plan performance, risk and administration.

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Bloomfield Hills, MI 48304
248.370.8853
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Houston, TX 77084
281.404.5670

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