iStrive gives HAP members a no-extra-cost wellness platform, and the quarterly challenges give employers something to promote.
iStrive for Better Health is HAP’s digital wellness manager, powered by WebMD Health Services. HAP pairs it with quarterly challenges that run through the year.
What the program is and what members do.
What iStrive is
HAP describes iStrive for Better Health as a digital wellness manager that lets members earn rewards for healthy activities and health screenings, set goals and track progress. HAP says it is powered by WebMD Health Services and personalized for each member. Members reach it by logging in and choosing the iStrive link on the Health and Wellness tab.
What members do on it
HAP says members can take a health assessment for a snapshot of their well-being, use a Daily Habits tool for fitness, weight management and smoking cessation, complete in-depth assessments on issues such as asthma, depression and diabetes, and monitor progress with health trackers.
How the quarterly challenges work
HAP says each quarter focuses on a new area of well-being. Employees can join one, two or all four, and HAP holds a drawing among those who complete the challenge goal. HAP lists 2026 themes including a fiber focus, an invitational challenge, improving mood and gratitude. Only eligible members, spouses and domestic partners age 18 or older can earn an entry.
Eligibility, funding and plan design.
Who can use it
On its member population health page HAP lists iStrive as open to all members and says members have access at no additional cost. The challenge page restricts prize entries to eligible members, spouses and domestic partners age 18 or older. Eligibility can still vary by plan, so confirm what applies to your group.
How it is funded or sold
HAP presents iStrive as included with membership, and the challenges as part of its employer well-being offering. HAP does not publish a price for either. The employer well-being page carries a footnote that some services are at a cost and minimum participation rates apply for some, so confirm the challenges are included.
Where it fits in a plan design
iStrive is the engagement layer. It can stand alone as a free tool, or it can be the platform behind an incentive such as Reward Your Health, where activities and screenings earn rewards. The challenges give the employer a recurring reason to remind employees the platform exists.
What to settle before relying on it.
What do the rewards in iStrive actually pay?
HAP says members earn rewards for activities and screenings. Ask what the rewards are, who funds them and whether they are a platform feature or part of a paid incentive design. A platform with no meaningful reward is a tool, not an incentive, and should be judged that way.
What do we see about our employees?
iStrive collects a health assessment, which is health data. Ask HAP and WebMD what is shared with the employer, whether it is only group-level reporting, and how participation is measured. An employer should not receive individual responses, and the communication to employees should say so.
Is the prize drawing a compliance question?
Prize drawings for completing a challenge goal are small, but any reward tied to a health activity can raise wellness-rule questions. We would ask HAP how the challenges are structured and have employment counsel review how they are described to employees, especially for spouses and domestic partners.
Common questions about this program.
Does iStrive cost extra?
HAP says members have access to iStrive at no additional cost. Ask HAP whether any incentive features tied to it are priced separately.
Who can win the quarterly challenge prizes?
HAP says only eligible members, spouses and domestic partners age 18 or older can earn an entry, and the drawing is held among those who complete the challenge goal.
What are the 2026 challenge topics?
HAP lists a fiber focus for the first quarter, an invitational challenge for the second, improving mood for the third and an attitude of gratitude for the fourth.
Programs and vendors named on this page
Official pages for the services mentioned above. Availability, cost and eligibility vary by plan and employer group, so confirm what applies to your group with the carrier.
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