Priority Health’s fitness and perks programs are member-paid discounts, not employer-funded benefits.
Priority Health lists a set of discount and convenience programs for members. Most are priced to the member rather than paid by the employer.
What the program is and what members do.
Active and Fit Direct
Priority Health says members can choose from more than 11,000 participating fitness centers nationwide for $25 a month plus a $25 enrollment fee and taxes. It is listed for all commercial members, group and individual. The member pays the monthly fee.
BenefitHub and TruHearing
Priority Health says members can get discounts and perks on thousands of brands through BenefitHub, listed for all non-Medicare members. TruHearing gives members and extended family a $75 discounted hearing examination with a TruHearing provider and discounts on hearing aids, listed for all non-Medicaid members.
Assist America
Priority Health offers global emergency medical services powered by Assist America. If a member becomes ill or injured more than 100 miles from home, Assist America provides support with medical referrals, monitoring, evacuation and repatriation. It is listed for commercial, group and individual, and Medicare members.
Eligibility, funding and plan design.
Who qualifies
Active and Fit Direct and Assist America are listed for all commercial members. BenefitHub is listed for non-Medicare members and TruHearing for non-Medicaid members. These are the broadest items on Priority Health’s menu. Confirm whether dependents and extended family can use each program on the same terms as the employee, and whether any of them vary by product line.
How it is paid for
Priority Health’s description of Active and Fit shows the member paying the monthly and enrollment fees. Discount programs are not insurance coverage. An employer can choose to subsidize a gym benefit separately, but that is a payroll and compliance decision.
Plan design fit
These programs cost the employer little and change little about plan economics. They are useful as visible extras in a benefits guide, as long as employees understand they are discounts. They should not be presented as a substitute for coverage.
What to settle before relying on it.
Are any of these actually free to the member?
Priority Health’s own description shows fees for Active and Fit Direct. Make sure benefits materials say so plainly. A fitness perk described as a benefit and then billed to employees creates complaints. Priority Health shows the Active and Fit fees and the TruHearing exam price in its own description, so benefits guides should repeat them accurately and plainly.
If we want to subsidize a gym benefit, how should we do it?
Employer payments toward gym costs can have tax and wellness-rule consequences, and rewards tied to health outcomes fall under HIPAA and ACA wellness rules. Talk to employment counsel and your tax adviser before reimbursing memberships or tying them to results.
Do these programs apply to all our employees and dependents?
Eligibility is listed by line of business. Confirm that retirees, dependents and any employees in a different product are covered, and whether the discounts extend to family. Do not assume the same terms apply across all groups. Ask Priority Health for a short eligibility grid by product line that you can attach to your enrollment materials.
Common questions about this program.
What does Active and Fit Direct cost?
Priority Health lists $25 a month plus a $25 enrollment fee and taxes, with access to more than 11,000 participating fitness centers. Check current pricing with Priority Health.
Are these discounts insurance coverage?
No. They are discount and convenience programs. Priority Health’s pages describe them as access to reduced prices, not covered benefits.
Does Assist America replace travel insurance?
Priority Health describes it as global emergency medical services for illness or injury more than 100 miles from home. Members should read the program terms before relying on it for a trip.
Programs and vendors named on this page
Official pages for the services mentioned above. Availability, cost and eligibility vary by plan and employer group, so confirm what applies to your group with the carrier.
Where these details come from.
This page summarizes what Priority Health publishes. Programs change, so confirm current details with the carrier before relying on them.
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