Specialty Advisory

A wellness program nobody uses is not a benefit. It is a line item.

Most wellbeing spend is measured by whether a vendor was purchased and how many employees logged in once. Neither number tells you whether cost moved or whether anyone got healthier. We start from your own population data and work toward outcomes you can see in claims, not participation credits.

Have Your Population Data Read

Start with the Population

Buy the program your claims ask for, not the one in the brochure.

Two employers of the same size in the same industry can have completely different cost drivers. Until you know which of yours is doing the damage, every program is a guess with an invoice attached.

What the Claims Say

Where spend concentrates, which conditions are driving it, and how much of it is avoidable. Musculoskeletal, metabolic and behavioral health look very different from one another in a claims file and call for different answers. Musculoskeletal spend tends to point to therapy access and site of care, metabolic spend to pharmacy and chronic condition management, and behavioral health to access and network depth. We read which one leads in your data before any vendor is on the table.

Gaps in Care

Members with a diagnosis and no follow-up, lapsed maintenance medication, missed preventive screening. These are the measurable items where intervention has a defensible return. Each one is countable: a completed follow-up visit, a refilled prescription, a screening on the record. That makes them the right place to set a program’s first targets, because progress shows up in the claims within the plan year.

Risk, Forward-Looking

Risk prediction turns a retrospective claims report into something you can act on before next year’s renewal prices it for you. It flags members whose claims suggest a high-cost year ahead, such as rising specialty drug use or an unmanaged chronic condition, while care management still has time to reach them. For a self-funded or level-funded group, it also feeds claims forecasting ahead of the stop-loss renewal.

How we read the numbers →

The Rules That Apply

A wellness program can create a compliance obligation on its own.

The design question and the legal question are the same question, and the answer turns on one distinction most employers have never been told.

Health-Contingent or Participation-Only

A program that pays a reward simply for taking part is treated differently from one that requires an outcome or a standard to be met. Only health-contingent programs carry the disclosure and reasonable-alternative requirements — and the trigger is the design, not the program’s name.

Tobacco Surcharges

Tobacco-related programs are the most commonly mis-built design in this area, and they have been the subject of recent federal attention. If you run a surcharge, the alternative standard and the notice matter as much as the surcharge itself. A surcharge is a health-contingent design, so an employee must have a reasonable alternative, such as a cessation program, that removes it for the full plan year once completed. We check the plan language, the notice and the payroll deduction against each other.

Data Handling

Health information gathered by a program is subject to privacy rules and cannot be used for underwriting employees. Where a vendor sits in that chain needs to be documented before the program launches, not after a question is asked. The key fact is whether the vendor receives data from the health plan, which brings in HIPAA business associate terms, or collects it directly from employees. We get that data flow in writing before launch.

The compliance calendar →

What You Actually Get

A program with a number attached to it.

Vendor Vetting

Candidates tested against your population rather than a generic list, and a recommendation to walk away when nothing on offer will move your particular cost. We ask each candidate for results in populations like yours and for the fee terms, including what happens to the fee if engagement falls short. A vendor that will only report sign-ups is telling you how it wants to be measured.

An Engagement Plan

Communication and incentive structure designed so the program gets used. Purchase is not participation, and participation is not outcome. That usually means fewer, clearer messages timed to enrollment and life events, managers who know what the program is, and incentives tied to actions that touch your cost drivers rather than to logging in. We build it into your wider benefits communication so it does not arrive as one more email.

A Measurement Basis Set in Advance

What we expect to move, by when, and how we will know. Agreed before launch, because after launch every number is arguable. Typical measures are completed screenings, care gaps closed, medication adherence and cost trend in the targeted condition, each against a baseline taken from claims before launch. Picking two or three that match the program’s purpose beats reporting everything, because a long list lets any result look like success.

These three sit inside a wider year-round health and cost strategy for employers with one hundred to five hundred employees, reviewed with leadership every quarter.

Start with the renewal and the claims →

Common Questions

What employers ask about wellbeing programs.

How do we know a program is working?

By deciding what working means before it starts. A measurement basis set in advance, against your own claims rather than a vendor’s participation report, is the difference between a program and a line item. For a group too small for its own claims data, the baseline can be preventive care use and program completion from carrier reports. It is less precise, but it is still set before the program starts.

Is participation a good measure?

It is the easiest to report and the weakest to act on. High participation in something that does not touch your cost drivers tells you people like the program, not that it changed anything. Participation is useful as a leading indicator only when the activity itself is linked to a cost driver, such as a screening that finds an untreated condition.

Can we tie it to premium contributions?

You can, within rules. A health-contingent design carries requirements a participation-only design does not, including a reasonable alternative, and getting that structure wrong is a compliance problem rather than a design preference. For health-contingent programs, the reward or surcharge is also capped as a share of the cost of coverage, and the alternative has to be disclosed in the plan materials. We check both before launch.

Ask us one we did not answer →

Bloomfield Hills, Michigan

Wellbeing and Population Health in Bloomfield Hills That Goes Past the Step Challenge

Many employers start a wellness program, see a wave of sign-ups, then watch it fade. Costs keep climbing, and no one can say if the program helped. Wellbeing and population health in Bloomfield Hills starts with a better question: what is driving care and cost in your group?

We are an independent employee benefits consulting firm, in business since 2007. We work with employers in Royal Oak, West Bloomfield, Southfield, Pontiac and across Michigan.

Wellbeing & Population Health

Population health means looking at your whole covered group to find the health risks that matter most, then acting on them. It is different from a list of perks. Wellbeing covers the rest of the picture, like mental health, stress, sleep, money worries and time off.

How we help with wellbeing and population health in Bloomfield Hills:

  • Review plan reports to spot the conditions and care patterns behind your costs, when your group is large enough to have its own data.
  • Check what your carrier and plan already include, such as care management, nurse lines and mental health support, so you do not pay twice.
  • Build a plan that fits your workforce, from shift workers to office staff.
  • Help you set up any outside program and hold it to its contract.
  • Plan the message, so employees know what you offer and use it.

Do wellness programs actually lower health costs?

The honest answer is that it depends on the program. A generic program built on gift cards may get light use. A program aimed at the real risks in your group, and tied to your plan design, has a better chance. We help you pick measures you can track, such as use of preventive care. We will not promise you a dollar figure.

How does Michigan’s sick time law fit with our wellbeing plan?

Michigan’s Earned Sick Time Act has been in effect since February 2025. It requires employers to provide earned sick time. Your wellbeing plan should work with that policy, not compete with it. Also keep in mind that Michigan has no state disability program. If you want employees protected when they cannot work, short-term disability coverage is up to you.

Common questions

Is population health only for large employers?

No. Larger groups can use their own claims data, and in Michigan that starts to matter above 50 employees. Smaller groups can still use carrier programs and simple steps. Below that size, one or two large claims can swing the numbers, so we lean on carrier programs and preventive care measures rather than trying to read trend from a small file.

Will we see employees’ health information?

No. Reports to the employer should be summary data only. We help keep your program on the right side of privacy rules. Carriers and program vendors can report on the group, such as how many members completed a screening, without naming anyone. When a group is very small, we check that no one can be identified from a report before it reaches you.

Does this cost extra?

Many tools may already come with your plan. We start there before suggesting anything new. Carrier plans can include nurse lines, care management and an employee assistance program. We list what your plan already provides and where employees are not using it, then price any real gap.

Talk to us about wellbeing and population health in Bloomfield Hills

Send us your renewal or book a 30-minute call. Our office is at 41000 Woodward Avenue, Suite 350 East, Bloomfield Hills, MI 48304. Call 248.370.8853.

Send Us Your Renewal Book a 30-Minute Call

Let’s Get to Work

Send us your renewal.

We’ll tell you whether it looks competitive, where we see opportunity, and the five questions we’d put to your carrier. No cost, and no obligation to move anything.

What to send

The renewal letter
Your current plan summary
Contribution split by tier
Enrolled counts by tier

Four documents — two more if your group is 50 or more. Nothing else; every extra one is a reason to postpone.

CFH Insurance Consultants

An independent employee benefits consulting firm. We look at the entire benefits program — cost, plan performance, risk and administration.

Switch to CFH. Unhappy with your broker? Your employees won’t notice. You will. →

Michigan41000 Woodward Avenue, Suite 350 East
Bloomfield Hills, MI 48304
248.370.8853
Colorado13540 Northgate Estates, Suite 100
Colorado Springs, CO 80921
719.425.2649
Texas16365 Park Ten Place, Suite 182
Houston, TX 77084
281.404.5670

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